case studies

  “BrandIntent established a brand platform to quickly and effectively position Compaq Services in the global SI market after the acquisition of Digital Equipment. Without this program, people would still think ‘Compaq Global Services’ was PC repair.”

Dan Clark
Director of Worldwide Branding for Compaq Services
Compaq Computer Corporation

Global Domination
BrandIntent develops global branding and international brand development programs for clients who are committed to being first or best in their world – companies that are committed to improving how people work and live.

Over ten years we have refined our offering to provide the international brand development skills leaders and innovators need to carve out a distinct position above competitors. Our experience executing global branding programs for high-profile clients such as and Compaq, and our international brand development work for Avocent, Spotfire and Kubotek, position us as ideal partners for organizations that bend the rules and set precedents in their markets. 

Our ability to create global branding systems that balance the discipline required to support one umbrella brand with the flexibility needed to satisfy distinct local markets is essential for compliance and consistency.