case studies

  “Many agencies talk about being a partner in your business. With BrandIntent, I Jian Lin and Susan Link were not just partners but founders of the company. Without them, we would not have been able to raise venture capital quickly, launch our website in time, or have created an award winning and effective television campaign.”

Mike Zapolin



Launch Pad
BrandIntent is structured to assist organizations that need to find experienced launch teams that cannot only design a premium brand launch program and establish brand guidelines but also step into the breach and manage the raft of vendors required to pull it off – ensuring the highest brand standards at reduced investment.

More than a third of BrandIntent clients are launching a new product, a new line or an entirely new business. Whether the goal is to be acquired in 24 months, stay independent, secure funding or just become profitable, each of these organizations must quickly define a vision for itself that excites a whole range of stakeholders. We help clients create a “reason to exist” and then create the brand guidelines or standards that guarantee rapid, cost-effective compliance.

These brand standards are the story that defines who the company is, what it intends to do and why it matters.